AMA CPT Codes Lawsuit & Corporate Wellness 2.0: Direct Primary Care and Employer Health Plan Disruption | Katie Talento

Host Barbara Zabawa interviews naturopath and All Better Health/All Better Naturopathy CEO and former White House policy advisor Katie Talento about disrupting healthcare financing and benefits. Talento explains a lawsuit involving Patient Rights Advocate challenging the American Medical Association’s control and monetization of CPT billing codes, arguing codes required by law for Medicare, HIPAA compliance, Medicaid, employer claims, and federal price-transparency rules should not be copyrighted. She then describes All Better Health’s work helping employers replace traditional carrier and pharmacy benefit manager arrangements with independent, transparent vendors and fiduciary-minded contracts, while improving benefits through concierge/advanced primary care, nurse navigation, quality steering, and incentives like waived cost-sharing. They discuss “corporate wellness 2.0” centered on coordinated primary care and scalable direct primary care billed as claims, and a “wellness 3.0” vision incorporating functional care and holistic services. Connect with Katy here.

00:00 Welcome and Guest Intro
01:09 AMA CPT Codes Lawsuit
02:36 Why CPT Codes Matter
03:54 Patient Rights Advocate Fight
07:27 All Better Health Mission
09:41 Firing Carriers and PBMs
11:25 Better Benefits Through DPC
13:33 Corporate Wellness 2.0
15:16 Scaling Direct Primary Care
20:50 Wellness 3.0 and Wrap Up
21:42 Where to Connect
22:17 Podcast Closing

Learn more about Wellness Law at www.wellnesslaw.com.